02
Jun

STEAM Day at INK

On Friday, May 20, INK hosted 38 students from St. John’s Episcopal School in Rancho Santa Margarita to help us build their arts education and turn STEM into STEAM. Agency president Todd Henderson kicked off the day with some opening remarks about work in the creative world and outlined an apprentice-like competition that would be […]

24
May

Designer vs. Artist

The profession of an artist and designer are different and also inherently linked. Generally speaking, an artist does not need to have clear objectives when setting out to create while designers typically have a measured set of goals for their work. However, the design profession is a very broad one. It’s too simplistic to say […]

21
Apr

April Fools’ 2016 Campaigns: My Favorite Brands Offer Up the Best Jokes and Pranks

Every year more companies are creating content for April 1st and surprising consumers with jokes and pranks in funny and clever ways. Typical content ranges from jokes to pranks, fictional headlines, fake content and products that won’t ever be released. This type of content is more than fun and games. These are campaigns that brands […]

12
Apr

The Play Button… An Evolution of the Poster Frame

Images ©ESPN.com and ©MSNBC.com The play button is the lead singer of any video player’s UI (user interface) ensemble. It’s the biggest, it’s used the most, and it’s always at the center of attention. Volume and Share are its jealous bandmates never really getting the same recognition yet feel as though without them, the video […]

01
Apr

Because Brand Matters

I’ve been reflecting on the idea of operationalizing brands this quarter as it relates to our clients and to us. After close to two decades in this industry, I’ve experienced first hand how challenging it can be to operationalize change even at a mid-sized company like INK. Clients at corporations of all sizes struggle with […]

16
Mar

INK STRENGTHENS LEADERSHIP TEAM

Media Contact: Kelly Reeves KLR Communications kellyr@klrpr.com 949-769-3663   In An Effort to Meet Continued Agency Growth, The Brand Activation Company Brings On Seasoned Executives as Part of Its Initiative to Deliver Best-of-Breed Client Solutions IRVINE, Calif., – March 16, 2016 – INK, Orange County’s premiere brand activation agency, today announced that it has enhanced […]

12
Mar

Whose choice is it anyway?

It’s hard not to filter everything we experience in the media through the lens of expectation, especially as it pertains to the coming presidential election. Like reading Yelp reviews, we’ve come to understand that some of what we are presented with will be somewhat true while the rest is like garnish on a plate, which […]

01
Mar

INK Continues Growth Surge With Seven Key Client Acquisitions

  Media Contact: Kelly Reeves KLR Communications kellyr@klrpr.com 949-769-3663 INK Continues Growth Surge With Seven Key Client Acquisitions The New Client Wins Display The Brand Activation Agency’s Versatility and Stronghold on Three Major Market Categories Irvine, Calif., February 23, 2016 –INK, Orange County’s premiere brand activation agency, today announced several key client acquisitions. Ranging in […]

29
Feb

Skin in the Game

“Your brand is what other people say about you when you’re not in the room.” – Jeff Bezos I remember a time, not that long ago, when household brands and the agencies like ours who helped to shape and promote them relied exclusively on finely-tuned messages, clever slogans and catchy jingles to distinguish them from the […]