Baja Fresh

Baja Fresh is a fast-casual restaurant chain that offers dine-in or carry out Mexican food with hundreds of locations throughout the US. INK is a creative and branding resource for the company’s internal marketing team. Ongoing projects include the brand’s quarterly promotional offerings (branded in-store merchandise and FSIs). INK also assists with brand strategy and identity, product naming and tagline development, as well as in-store packaging, creative and copy.

Next project