Docutech automates the completion of a broad range of financial and legal transactions. INK was engaged to help the company articulate the role they play in everyday transactions (like home purchases). We first established a distinct position and voice for the brand, activated for customers with a new logo, website, sales materials, trade show display and product videos. A new tagline helped simplify the consumer promise by connecting their products with a purpose, "For life’s dotted lines."

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