Guidance Software

Guidance Software, Inc. provides a mission-critical foundation of applications and services that help companies and governments secure their digital environments. In 2015, INK provided Guidance with a complete brand refresh to come out of the shadow of their own product brands and reestablish market leadership with a more modern look and feel. The engagement produced new brand positioning and strategy as well as a new logo, tagline and identity system. To activate the brand, INK developed a digital campaign to launch the new Guidance to those companies that need their products and services.

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