Sauce Labs

Dialing up the
secret sauce

As leaders in the automated testing industry, Sauce Labs needed a way to separate themselves from the crowded market and tell a story that was as unique as their culture.

Sauce Labs had a unique challenge. They needed to remain connected to their loyal and beloved community of fanatical developers, while projecting a broader, more business-minded appeal to enterprise executives. So we started by observing them in their natural habitat and the brand began to take shape. With the strapline of Testing Made Awesome, we brought forth the energetic, rebellious attitude of their incredible culture and built a brand positioning from the inside out. Staying true to their roots, we evolved their logo and identity system, launched a new-and-improved website, recruiting videos and then got to work with awareness and lead generation efforts. The results were dare we say…awesome!

“From the moment we met you all at INK, we knew you were a good fit because you matched our spark and energy. Your blend of creativity and experience is perfect for us. You guys are AMAZING! Thanks for doing such a great job, every day. It’s so great to have such a talented team!”

— Terri Avnaim, VP Marketing Sauce Labs

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