Shea Homes

Shea Homes is one of the largest, family-owned home building and development companies in the nation. INK was hired to reshape the outward expression of the brand to more accurately reflect authentic care and passion for their customers, homes and the communities they are helping to build. We began by conducting audience research and evolving their brand strategy. The results led to a new logo, tagline and brand identity system that informed a brand launch and new marketing materials for more than one hundred corporate and community touch points.

Next project