We define brand development as a framework for growth. It's the process of connecting your business strategy with the wants/needs of your audiences. INK's rigorous, efficient process ensures that your brand will own prime real estate in hearts and minds of your employees, prospects, customers and partners.
Once a unique and compelling position is established, our attention turns to marketing strategies. Identifying target audiences, channels and media is just our first step. After covering the basics, we look for imaginative ways to effectively disrupt, engage and connect all the dots from awareness to post-purchase. That's what builds brand loyalty, and it's how we can help you make your mark.
The days of creative for creative's sake are long gone. Today advertising has to be creative to break through, but that's not enough. It has to lead to another interaction, travel across digital and traditional media and be measurable so that campaigns can be adjusted and optimized in real time.
Once we've figured out how cool it would be to activate your brand and connect with your customers through web sites, apps, mobile, social media and other digital channels, somebody has to make it all work. INK's in-house technology team is fluent in an array of programing languages, so the process from concept to functionality is seamless.
We work with our clients upfront to establish key performance metrics for any initiative, and every subsequent touchpoint has a unit of measurement built in. Our analytics team tracks the media mix, examines the interaction of offline and online media, traces the source of both leads and web activity, and projects the true value of each medium. We call it "geeking out." You'll call it ROI.